Search Engine Marketing is a digital marketing term used to describe the online marketing strategies used to help boost traffic to a website. Search Engine Marketing is also known as PPC, or Pay Per Click.
The most popular form of Search Engine Marketing is Google AdWords. This is a Zigma digital marketing strategy where businesses can pay to have their website listing show up higher on a search engine results page (SERP). This is also a tool that is offered by Bing — called Bing Ads.
Search Engine Marketing is highly targeted, allowing you to choose the language, locations, time, devices and keywords that you want to target with your ads. This makes reaching your desired audience more attainable.
A properly optimized SEM campaign can result in a high ROI (Return on Investment) for businesses, and the investment gains compare favorability to the investment cost because you are only paying for clicks on your ads.
Understanding You Business & Goals
In order to have a successful Search Engine Marketing campaign, there are certain crucial steps when setting up a paid search campaign. At Zigma, our first step is to understand your business and the goals you are aiming to achieve through launching a PPC campaign. Without knowing and understanding your business goals, we are unable to track and measure success, and SEM becomes a waste of money.
If you’re interested in generating more leads to your website with a highly targeted and measurable marketing strategy, contact the PPC specialists at Zigma. We can create a campaign from scratch, or improve on your existing campaign. We are here to help!
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